About Richard

I'm a graduate of Aberystwyth University, with a passion for business, and my business is your business. Previously working in the tyre and motor servicing industry I work with a number of companies helping them to embrace computers, see the benefits they bring and most importantly grow through their use. For more information on how I can help you, please don't hesitate to contact me. I'll be happy to help you with websites, marketing, databases and much much more...

TTS Autocentres


Web design tyre dealers

TTS Autocentres were looking to change their website after rebranding their business, and because they had worked with On Target before they asked us to come up with something to showcase their services.

We created a search engine optimised WordPress based website with a front page slider and areas to showcase their key offerings. There are also integrated social media buttons to promote quick and easy sharing of content, along with a contact form to allow consumers to quickly get in touch with the depot for prices and further information.


Cambrian Tyres – The UK’s Biggest Two Wheel Tyre Distributor


Motorcycle Tyre Website Design

Cambrian Tyres are the UK’s largest motorcycle & bicycle tyre wholesale distributor, and were looking to clean up the look of their current website which included a secure ‘Trade Area’ which provided their customers with crucial information on their latest stock, pricing and trade only news.

Their new site sees their annual print catalogue available in web form, with an easy to use product finder allowing visitors to quickly search their comprehensive range of two wheel products, with the ability to update their online catalogue as new products arrives and old products are dropped throughout the year.

In brief the site includes:

  • Content Management System
  • Email Contact Form
  • Search Engine Optimised Content
  • Secure ‘Locked’ Area For Customers Only
  • Social Media Integration
  • Latest News Feed

GB Tyres UK Ltd


Truck Tyre Web Designer

GB Tyres UK Ltd are commercial and retail tyre specialists operating a range of services from bases in the Midlands.

They contacted us as they were looking for a website designer with previous experience in the tyre industry, in order to revamp their website which was performing poorly for their business.

After working with them closely to ascertain where their previous website was lacking, we designed and created a website which covers both the commercial and retail aspects of their business, with each section focusing on a specific encatchment area in order to maximise web traffic.

If you require a website for your tyre or garage business, please contact us for more information. We specialise in this sector, having gained a lot of previous experience working with a network of hundreds of independent dealerships.

National Football Collection


National Football Collection

The National Football Collection is the largest private collection of football memorabilia in the world to date. As well as consisting of a plethora of genuine match shirts, medals and caps it also includes the world’s largest collection of Tottenham Hotspur memorabilia. They have many items on permanent loan to the National Football Museum in Manchester for public display.

We were asked personally by the owner of the collection to revamp their current site in order to give it a fresh new look, as well as allowing them to display a large portion of the collection on the site over time. Not only does this help them to preserve important historical football items, but it also helps to increase the site’s visibility to potential sellers of memorabilia in order to increase the size of the collection.

We provided:

  • Full content management system
  • Front page featured content slider
  • SEO optimised content
  • Category system for cataloging further collection items
  • Integrated social media sharing
  • Contact & search forms
  • Fresh new design

Hopefully this new site will help to contribute towards their goal of preserving football history for the next generations of fans!

12 Month Payment Option Now Available


Every business owner understands the need for a good quality website, which gives you a chance to connect with your potential customers via the internet.

12 Month Website Payment Deal

On Target understand that not every business can or will want to pay for their website over a short period of time. In order to help businesses like yours we are now pleased to offer a 12 month payment option to all new customers ordering websites.

We don’t add on any additional charges for monthly payments, and we still provide the same great service!

After your 12 months, you only have your website hosting and domain name to worry about once a year, and we guarantee to match any price you’re currently paying for your hosting and domain name if you already have it!

*Please note that purchases of any required additional website software must be paid in full along with your first monthly payment. However, so far none of our customers have required any additional website software, we just need to cover ourselves! 12 Month payment option available on new website designs only, and not on changes to current websites.

City 1st Group


City 1st Tyres

City 1st Group are commercial tyre specialists based in the South East of England providing tyre support across a number of key towns and cities in the area.

The business was looking for a clean but lively website, and we have used full colour images and the motion of the front page slider to bring some real life to the site.

After working closely with the company to find out about all the key aspects of their business we have designed a site which is easy to navigate, yet still covers all that they have to offer their customers.

The site should be complete in the very near future once everything has been tweaked so that it is just right, but briefly it will comprise of:

  • Clean & Elegant Design In Line With Company Colours
  • WordPress Content Management System
  • Clear Navigation For Site Users
  • Front Page Slider
  • Email Contact Form
  • Downloadable Company Documents & Marketing Materials
  • SEO Optimised Content
  • Google Analytics

We look forward to working closely with City 1st as we bring this project to a close, and as always we will be on hand for on going support once the website is completed.

John Hall Tyres


Web Design For Tyre Dealers Garages

John Hall Tyres came to On Target looking for a redesign of their current website which was using an outdated and unsupported content management system.

After reviewing their current website and finding out more about their needs we have created a WordPress based website which is both informative and well presented.

Looking at their previous website it had been poorly optimised for the tyre and garage sector and as specialists in this area we have created a website which covers each service and product on a seperate page in order to maximise the number of visitors to the website and to increase the return on investment for the business.

Due to go live in late November the site briefly consists of:

  • Fully SEO Optimised Content
  • Front Page Slider
  • Editable Latest Offers Section
  • Social Media Integration
  • Simple Contact Form
  • Interactive Map For Directions

For more information on our web design services please call us or use the contact form tucked away to the right of your screen.

Wholesale Book Distribution


Wholesale Book Distribution

Wholesale Book Distribution came to us looking for a hassle free website and hosting solution after trying 1&1 My Website for less than 3 months before the poor quality service became too much.

We quickly helped them to create a website with more functionality than they previously had but desperately needed, which could all be edited by them as at any time.

The business exports books to both the UK and abroad and were looking to integrate a simple ordering and payment system to allow buyers to make orders online at any time of the day rather than by telephone, which was restricted to UK business hours. For this we integrated eShop into their WordPress website which gave they all the extra functionality they were looking for.

The website briefly consists of:

  • SEO Optimised Content
  • Social Media Icons
  • eShop eCommerce System
  • User Editable Content
  • Seperate Home Page Design
  • Contact Form & Interactive Map
  • Google Analytics Tracking

We will be keeping a close eye on the website traffic for this website in the coming months and look forward to working closely with Wholesale Book Distribution in the future. In fact within just 48 hours they had already had two enquiries via their website.

Email Campaign Delivered For Tyrenet (UK) Ltd


Email Marketing Campaign Management

On Target are pleased to announce that we are in the middle of managing an on going email marketing campaign for Tyrenet (UK) Ltd, a British tyre management and breakdown network who provide support to commercial vehicles in both the UK and Europe.

Tyrenet approached On Target after a number of recent system upgrades which have allowed them to expand the services that they can offer to a range of clients with differing needs. The business were looking for a new way to get under the noses of key decision makers on a regular basis in order to further expand their client base which is already growing at pace.

From September to December working together with Tyrenet we will be delivering a number of targetted emails to the companies growing mailing list, which we have segmented using our email marketing software in order to allow us to tailor content to the needs of different types of vehicle fleets who fit within Tyrenet’s customer profile.

The emails will refer to both developments within the business and the tyre industry, and will refer back to articles published on the companies website, again written by On Target.

With a secure online login Tyrenet are able to track how successful a campaign has been, and key to this is the ability to see who has both opened the email and clicked on any links to content on the companies website.

We will also be keeping a close eye on the success of the campaign over the next four months, so be sure to check back for further developments coming soon.


Why High Volume Web Traffic Doesn’t Always Mean More Enquiries

Why High Website Traffic But Low Enquiry NumbersWeb design always has been and always will be a numbers game. With many web design companies now offering their customers the chance to check up on the number of hits their website gets and other key information about its performance a lot of businesses are now becoming more switched on with regards to the number of visitors their website gets per day, week, month or year.

However there are a number of reasons why higher volumes of web traffic do not lead an increased number of enquiries for your business. One of the most common reasons for this tends to be that you are bringing in too much generic traffic as opposed to targetted visitors.

So what’s the difference?

If you are a local business then targetted traffic includes online visitors from within your business encatchment area such as a town or suburb who have a specific interest in the product or service you can provide for them.

Generic traffic can include people from outside your encatchment area or those with no more than a passing interest in something on your website which is never going to lead to a transaction between you and that person.

To give you an example I used to work with a tyre dealer based in east Manchester in my old job. As a business they had spent a lot of money on a website which saw them rank as number one for car tyres in Manchester on Google which in turn brought them plenty of visitors to their website. By analysing the entry and exit pages on their website it was easy to see that visitors were coming in to their website from across the city and surrounding areas and then leaving again once they had seen that their depot was on the other side of Manchester.

Manchester is a big place and very few drivers are likely to drive from one side of the city to the other for a set of tyres unless they can get a hefty discount that most suppliers just can’t afford to give! To put it quite simply the business were ranking highly for the wrong keywords. This meant that their website got plenty of hits but most of these visitors were from the wrong parts of the city and were never going to become customers.

If their designer had been doing their job properly they would have realised that they would get a greater return on investment by targetting local suburbs within a few miles of their depot. This may have resulted in less traffic to the website each month, but as this would have yielded a greater number of targetted visitors it would have led to more enquiries and more business!

When working with us we find out about the scale and scope of your business to ensure that your website delivers targetted traffic and more enquiries giving you a greater return on investment. Can you really afford to deal with someone who doesn’t? Call us today for further information & no obligation quotes, or just to discuss your needs.