On Target are pleased to announce that we are in the middle of managing an on going email marketing campaign for Tyrenet (UK) Ltd, a British tyre management and breakdown network who provide support to commercial vehicles in both the UK and Europe.
Tyrenet approached On Target after a number of recent system upgrades which have allowed them to expand the services that they can offer to a range of clients with differing needs. The business were looking for a new way to get under the noses of key decision makers on a regular basis in order to further expand their client base which is already growing at pace.
From September to December working together with Tyrenet we will be delivering a number of targetted emails to the companies growing mailing list, which we have segmented using our email marketing software in order to allow us to tailor content to the needs of different types of vehicle fleets who fit within Tyrenet’s customer profile.
The emails will refer to both developments within the business and the tyre industry, and will refer back to articles published on the companies website, again written by On Target.
With a secure online login Tyrenet are able to track how successful a campaign has been, and key to this is the ability to see who has both opened the email and clicked on any links to content on the companies website.
We will also be keeping a close eye on the success of the campaign over the next four months, so be sure to check back for further developments coming soon.