The National Football Collection is the largest private collection of football memorabilia in the world to date. As well as consisting of a plethora of genuine match shirts, medals and caps it also includes the world’s largest collection of Tottenham Hotspur memorabilia. They have many items on permanent loan to the National Football Museum in Manchester for public display.
We were asked personally by the owner of the collection to revamp their current site in order to give it a fresh new look, as well as allowing them to display a large portion of the collection on the site over time. Not only does this help them to preserve important historical football items, but it also helps to increase the site’s visibility to potential sellers of memorabilia in order to increase the size of the collection.
- Full content management system
- Front page featured content slider
- SEO optimised content
- Category system for cataloging further collection items
- Integrated social media sharing
- Contact & search forms
- Fresh new design
Hopefully this new site will help to contribute towards their goal of preserving football history for the next generations of fans!
Every business owner understands the need for a good quality website, which gives you a chance to connect with your potential customers via the internet.
On Target understand that not every business can or will want to pay for their website over a short period of time. In order to help businesses like yours we are now pleased to offer a 12 month payment option to all new customers ordering websites.
We don’t add on any additional charges for monthly payments, and we still provide the same great service!
After your 12 months, you only have your website hosting and domain name to worry about once a year, and we guarantee to match any price you’re currently paying for your hosting and domain name if you already have it!
*Please note that purchases of any required additional website software must be paid in full along with your first monthly payment. However, so far none of our customers have required any additional website software, we just need to cover ourselves! 12 Month payment option available on new website designs only, and not on changes to current websites.
John Hall Tyres came to On Target looking for a redesign of their current website which was using an outdated and unsupported content management system.
After reviewing their current website and finding out more about their needs we have created a WordPress based website which is both informative and well presented.
Looking at their previous website it had been poorly optimised for the tyre and garage sector and as specialists in this area we have created a website which covers each service and product on a seperate page in order to maximise the number of visitors to the website and to increase the return on investment for the business.
Due to go live in late November the site briefly consists of:
- Fully SEO Optimised Content
- Front Page Slider
- Editable Latest Offers Section
- Social Media Integration
- Simple Contact Form
- Interactive Map For Directions
For more information on our web design services please call us or use the contact form tucked away to the right of your screen.
Wholesale Book Distribution came to us looking for a hassle free website and hosting solution after trying 1&1 My Website for less than 3 months before the poor quality service became too much.
We quickly helped them to create a website with more functionality than they previously had but desperately needed, which could all be edited by them as at any time.
The business exports books to both the UK and abroad and were looking to integrate a simple ordering and payment system to allow buyers to make orders online at any time of the day rather than by telephone, which was restricted to UK business hours. For this we integrated eShop into their WordPress website which gave they all the extra functionality they were looking for.
The website briefly consists of:
- SEO Optimised Content
- Social Media Icons
- eShop eCommerce System
- User Editable Content
- Seperate Home Page Design
- Contact Form & Interactive Map
- Google Analytics Tracking
We will be keeping a close eye on the website traffic for this website in the coming months and look forward to working closely with Wholesale Book Distribution in the future. In fact within just 48 hours they had already had two enquiries via their website.
Web design always has been and always will be a numbers game. With many web design companies now offering their customers the chance to check up on the number of hits their website gets and other key information about its performance a lot of businesses are now becoming more switched on with regards to the number of visitors their website gets per day, week, month or year.
However there are a number of reasons why higher volumes of web traffic do not lead an increased number of enquiries for your business. One of the most common reasons for this tends to be that you are bringing in too much generic traffic as opposed to targetted visitors.
So what’s the difference?
If you are a local business then targetted traffic includes online visitors from within your business encatchment area such as a town or suburb who have a specific interest in the product or service you can provide for them.
Generic traffic can include people from outside your encatchment area or those with no more than a passing interest in something on your website which is never going to lead to a transaction between you and that person.
To give you an example I used to work with a tyre dealer based in east Manchester in my old job. As a business they had spent a lot of money on a website which saw them rank as number one for car tyres in Manchester on Google which in turn brought them plenty of visitors to their website. By analysing the entry and exit pages on their website it was easy to see that visitors were coming in to their website from across the city and surrounding areas and then leaving again once they had seen that their depot was on the other side of Manchester.
Manchester is a big place and very few drivers are likely to drive from one side of the city to the other for a set of tyres unless they can get a hefty discount that most suppliers just can’t afford to give! To put it quite simply the business were ranking highly for the wrong keywords. This meant that their website got plenty of hits but most of these visitors were from the wrong parts of the city and were never going to become customers.
If their designer had been doing their job properly they would have realised that they would get a greater return on investment by targetting local suburbs within a few miles of their depot. This may have resulted in less traffic to the website each month, but as this would have yielded a greater number of targetted visitors it would have led to more enquiries and more business!
When working with us we find out about the scale and scope of your business to ensure that your website delivers targetted traffic and more enquiries giving you a greater return on investment. Can you really afford to deal with someone who doesn’t? Call us today for further information & no obligation quotes, or just to discuss your needs.
Kingswood Property Management based in Daventry contacted us because they were looking to update their current website to something which had both a fresh new look and easy to use features.
As a letting agent it was essential that they had round the clock access to their website to add and update properties as they came onto their books. After looking into using 1&1 My Website the business called On Target to see if we could offer them a better deal and a more professional service.
After finding out more about their business and researching local competitors we have been able to provide a website solution which can be accessed through any web browser and updated by the business in real time. Once the website is updated with new properties these updates are automatically posted to the companies newly created Twitter and Facebook profiles to allow them to build up an audience of potential tennants in the area who will then be regularly updated as new homes become available from a single point of entry.
A property search feature based on the WordPress Category & Tagging features also allows visitors to the site to find a property that meets their needs reducing the time they would have spent looking through a single longer generic list.
The website briefly comprises of:
- WordPress Content Management System
- SEO Optimised Content
- Latest Homes Homepage Slider
- Social Media Auto-Update Functionality
- Property Search Function
- Contact Form
We also helped the business to claim their Google Places page and add any extra details that were missing in order to help them attract more enquiries and visitors to their new website.
Competition Closed. Congratulations To Our Winner City 1st Tyres. See The Finished Product On Our Site Coming Soon!
Have you been wanting to get a brand new website for your business, organisation or even just for you?
If so you could win a WordPress based website worth up to £1000 for you or your business in our fantastic competition, and all you have to do is answer one simple question which you can find below.
All entrants will also be entitled to a 15% discount on any web development work as long as that work is quoted for within the 12 months following your entry. Entitlement to the discount will be in the form of a Paypal invoice proving entry to the competition.
So what exactly do you win:
- 1 WordPress based website
- Up to 20 pages
- Search engine optimised
- Contact Form (if required)
- Twitter & Facebook Integration
- Upto 20 email addresses
- 1 Years hosting
- 1 Years ownership of a domain name of your choice
- Free domain transfer if you already own your domain name of choice
With the flexibility of WordPress there are so many website options ranging from image galleries to paypal based e-commerce solutions, and once it’s finished you can even update your site with your latest news and information with no specialist knowledge required.
If you have something specific in mind and would like to check that it is covered under the prize draw you can call or email us to discuss your needs and find out more information.
Entries must be from the UK only. All entries from outside the UK will not be entitled to 15% discount and will not be entered into the prize draw but will still be charged. Only entries giving the correct answer will be placed into the prize draw. All entries should be submitted through our website via Paypal. There are no limits as to how many time a person or organisation can enter. Entries to the prize draw will be accepted until midnight on 31st August 2012 and the draw will take place on 1st September 2012. The winner will be contacted using the details provided via Paypal and their basic details published on our website.
If you happen to use the Custom Community theme in WordPress you may have come across a problem which causes the right sidebar to drop level with the footer.
After fruitless hours of searching the web looking for a fix, and deciding not to go down the route of paying for the Pro version to get it direct from the developers I decided to have a go at fixing it myself.
As with all of life’s big problems the solution turned out to be a simple one (for me anyway!).
If you have used the visual editor in WordPress to create a page or post the editor adds <div> tags to every block of content in your new page or post. By going into the HTML editor tab you can see all the tags it has added. Deleting every single <div> and </div> tag and updating the page or post did the trick for me and brought the sidebar back into line!
Do you appreciate the importance of updating your website, but are sick and tired of updating Facebook, Twitter, email marketing lists and more every time you update your site? If so then we can help by linking your social media and email marketing directly into your new or existing website* to automatically update everytime you publish something new.
Your business can benefit hugely from making good use of social media outlets like Twitter, and they have revolutionised the way that many businesses advertise and reach out to their customers.
In this new and exciting world of online opportunity many businesses are regularly blogging and updating websites with their latest news and the goings on in their industry or sector which is opening new doors and extending client bases.
This new approach to marketing your business has many many benefits, but it also has one major drawback, and this drawback is the need to commit time regularly to updating your website followed by updating services like Facebook and Twitter. The extra time taken to log in and out of each service and rewrite excerpts and add links can take its toll when your resources are stretched, but we can help by still keeping you on top of your website updates whilst linking in your additional social media and email marketing services to update automatically every time you publish something new on your site. For more information or a no obligation quote please call us today.
*Please note that the list of services which can be linked in to your website is based on your Content Management System. If you are unsure which CMS you have you can contact us and we will be happy to help.
Optimising Website URLs for SEO is a key part of designing any successful website which ranks well within search engines such as Google.
Each individual web page has its own unique URL which follows the domain name and this piece of the URL is known as the slug.
Many people creating a website for the first (or even the hundredth!) time do not realise the importance of optimising slugs for SEO.
There are a few key points to remember:
- Make them short but descriptive
- Make them logical (readable)
- Remove stop words
An optimised slug should contain the keywords which best describe that page in a logical order which makes them more readable (like a sentence) and therefore more likely to match a users search term.
All search engines have a list of stop words which they also ignore when a user enters a search. A list of common stop words is available online for you to view. In order to improve keyword proximity it is important that you remove stop words from a slug.
Users of the WordPress system can install a plugin to do this automatically. The Relevanssi plugin automatically removes any stopwords it finds in a slug before you publish a page or post to your website or blog.
To optimise your slug in WordPress go to Settings \ Permalinks and set your structure to ‘Post Name’. The next time you go to add or edit a post or page you will now see an ‘Edit’ option next to your slug which will allow you to have complete control over your URL to create a descriptive keyword packed slug for your content.