Optimising Website URLs for SEO is a key part of designing any successful website which ranks well within search engines such as Google.
Each individual web page has its own unique URL which follows the domain name and this piece of the URL is known as the slug.
Many people creating a website for the first (or even the hundredth!) time do not realise the importance of optimising slugs for SEO.
There are a few key points to remember:
- Make them short but descriptive
- Make them logical (readable)
- Remove stop words
An optimised slug should contain the keywords which best describe that page in a logical order which makes them more readable (like a sentence) and therefore more likely to match a users search term.
All search engines have a list of stop words which they also ignore when a user enters a search. A list of common stop words is available online for you to view. In order to improve keyword proximity it is important that you remove stop words from a slug.
Users of the WordPress system can install a plugin to do this automatically. The Relevanssi plugin automatically removes any stopwords it finds in a slug before you publish a page or post to your website or blog.
To optimise your slug in WordPress go to Settings \ Permalinks and set your structure to ‘Post Name’. The next time you go to add or edit a post or page you will now see an ‘Edit’ option next to your slug which will allow you to have complete control over your URL to create a descriptive keyword packed slug for your content.