A website or online presence plays a vital role within any business. More than ever these days it is considered ‘the norm’ for a business, irregardless of sector or size to have some kind of online presence. But how many people out there are still wondering to themselves, why exactly? Well here are 5 of the top reasons why you should consider getting your business onto the internet.
1. Your Potential Customers Are There
Research has shown that around 85% of people now turn to the internet as their first port of call when looking for information. Due to the rise in computer use, and the accesibility the internet provides at home, at work or on the move it has become part and parcel of our daily lives. The fact of the matter is, there are plenty of people out there searching for the kinds of products and services your business provides. Without a website or strong online presence, how much potential business are you missing out on? And more importantly how much more business are your competitors getting?
2. Its Never Been More Cost Effective
If there had ever been a time to put your business online it’s now. The days of websites running into thousands of pounds making them an attractive investment for larger companies with cash to burn is a thing of the past.
Your website promotes your business at all hours of the day, every day of the week. It can contain much more information than a paid advert in a local newspaper or magazine ever could. Further to this once it’s online and it’s paid for that’s pretty much it. Every time your website makes you money because someone sees it and visits your business that cost of advertising online is reduced. Your website should be seen as an investment rather than a cost. It is a selling tool that creates interest and makes money.
3. Other People Can Promote Your Business (For Free!)
The rise of websites such as Facebook and Twitter has created an amazing marketing opportunity for companies of all sizes. With the right design and tools in place visitors can share your website with a community of people on the internet.
It can be as hands off (or hands on…) as you like. You can use these services simply to let others share your business effectively marketing you for free, or you can use it to keep potential customers, suppliers and even staff up to date on your latest news. The way you use it can be tailored to your business, which is why it’s important to have a designer that really gets to know your business.
4. It Conveys A Strong Image Of Your Business
Having a well designed website which is both clear and informative tells your customers something about your business. It has now become an expectation of businesses that they can be found online (and I’m not just talking about on the Yellow Pages website) and if you’re competitor has a great website, and you don’t I’m afraid that the reality is that they will reap the benfits of this new online customer base and you won’t.
Many small businesses are now using websites to good effect, in order to help them better compete with larger firms by conveying a professional image that shows that their service is just as good if not better. Now your service may be the best in the area, and your loyal regular customers would agree. However if you aren’t shouting about it online, then there are plenty of people who will never find out just how good you are.
5. You Can Combine Email Marketing Into Your Site
If email marketing is right for your business, then it is a great way to reach out to your customer base and save on printing and stamps. With the rapid developments in technology that have recently come about, it is now possible to integrate a form into your website which allows both current and potential customers to sign up to your mailing list, so you don’t have to lift a finger! You are able to send out vouchers, newsletters, reminders and pretty much anything else you can think of in bulk, for less, at the touch of a button.
My customers can have access to a secure online system which allows them to easily manage their marketing activities, view reports, and even segment and target specific groups of people. The great thing is that emails arrive in seconds not days, and they get right under the noses of the people you want to reach out to, unlike junk mail which most people put straight in the bin.
For more information, or just an informal chat about how a website could benefit your business you can contact me by phone, or send me an email using our handy ‘Get in Touch’ form to the top right of your screen.