Search engine optimisation, or SEO for short is a term that is now widely used within the web industry.
Bringing together many elements of web design, it is the process of ensuring that your website appears prominently within search engines such as Google, Bing and Yahoo when people look up a phrase (and location depending on the encatchment area of your business) that is relevant to your business, in order to ensure that they see your website rather than a competitors.
With more than 80% of people now turning to the internet as their first port of call for information, there is a lot of value in taking the time to optimise your website, and On Target ensure that all client’s sites are optimised to achieve maximum potential. A well optimised site gets more visitors, and more visitors mean more business.
If you already have a website which is underperforming, we are also able to work with you to help improve your current website, or complete a redesign if necessary. We will work with you in order to ascertain what options are available to you, to ensure that you get the most out of your investment.
To analyse performance all our websites include a powerful tracking tool as standard which can be used to highlight new opportunities, and where there is room for improvement. On Target also monitor the performance of client’s websites regularly to ensure that they are getting strong return on investment.